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满满特丸设计事务所,
以新巧、多元的创意成就品牌。

MMTeam,
Using originality and creative ideas to providing a winning strategy for your brand.
Find out more.

menuLogo

满满特丸设计事务所,
以新巧、多元的创意成就品牌。

MMTeam,
Using originality and creative ideas to providing a winning strategy for your brand.
Find out more.

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2019/12 YEARS TEUAN CALENDAR (5/12) 特丸12年绘本台历 2019

Art Direction :Tianyang LIU

Designer :Tianyang LIU

Illustrator :Mospuito LUO

Photographer :Dawei YANG

Copywriter :Mospuito LUO

Client :TEUAN(特丸)

为期12年的12 YEARS TEUAN CALENDAR绘本计划,第五年。

2019年是猪年。“猪”,给人的印象常常是“笨拙的” 、“自私的”、“懦弱的”、 “不爱干净的”等等,并且常常被作为一些不美好的代名词。然而事实是曾有人做过实验,结果猪的鼻子和智商比同场比试的其他动物都要更加灵光;新闻中也不乏“猪救主人”,“搜救猪”等事件;猪要滚泥浆也是为了“降温”和“保洁”…… 我们这次的主角粉嘟嘟也有这样的烦恼。 在感受到不被理解或者缺乏关注的时候,人们往往会去模仿那些自带主角光环的人物,希望这样,别人会看到你的好或者觉得你更好。但是,自己终究就是自己,去努力改善还是明明地羡慕再默默地妥协,to be or not to be ,都是自己的问题。 故事里的小猪粉嘟嘟从最开始选择去模仿别人,到最后发现做好自己反而能受到真正的认可。正如JK罗琳在《哈利波特与密室》里写过一段话:“决定成为什么人的,不是你的能力,而是你的选择”。而我们,选择做最好的自己。

A Chinese Zodiac Illustrated Desk Calendar Project - Year of the Pig We have a Desk Calendar Project consisting of 12 Years of the Chinese Zodiac. From these

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In 2018
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